TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform revealed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a widespread launch. This advancement coincides with a increase in AI content, driven by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is typically illogical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from digital art to educational videos, and we intend to provide users the option to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
The service announced that there are now 1.3bn videos on its network labeled as AI-generated. Overall, in excess of 100 mn videos are uploaded to the service daily, making clips made by AI a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of artificial media they watch by accessing the topic control feature in the platform and picking AI-made media. Further subjects that currently be controlled under the setting encompass news, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies oblige users to tag lifelike artificially created content, and it forbids harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the service will henceforth apply an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is intended to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for professionals and groups to create informative material about responsible artificial intelligence. This initiative will support non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
The platform has supported its safety measures, during controversy over proposals to lay off hundreds of review team members in the UK. The company is planning to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content before it gets reviewed by humans. The company reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
